What is SEO? Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What goes into SEO?
To understand what is SEO? and what SEO really means, let’s break that sentence down and look at the parts:
Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in products that you offer.
The quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
Organic search traffic is specifically any unpaid traffic that comes from SERPs.
How SEO works
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to web pages that could potentially answer your question.
That’s true. But have you ever stopped to consider what’s behind those magical lists of links?
Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
There are a lot of factors that go into a search engine’s algorithm, and here’s how a group of experts ranked their importance:
That’s all the SE (search engine) of SEO.
The O part of SEO—optimization—is where the people who write all that content and put it on their sites are guessing that content and those sites up so search engines will be able to understand what they’re seeing, and the users who arrive via search will like what they see.
Optimization can take many forms. It’s everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you’re proud of.
This section of our site is here to help you learn anything you want about SEO. If you’re completely new to the topic, start at the very beginning and read the Beginner’s Guide to SEO. If you need advice on a specific topic, dig in wherever suits you.
Here’s a general overview:
Building an SEO-friendly site
Once you’re ready to start walking that SEO walk, it’s time to apply those SEO techniques to a site, whether it’s brand new or an old one you’re improving.
These pages will help you get started with everything from selecting an SEO-friendly domain name to best practices for internal links.
Content and related markup
A site isn’t really a site until you have content. But SEO for content has enough specific variables that we’ve given it its own section. Start here if you’re curious about keyword research, how to write SEO-friendly copy, and the kind of markup that helps search engines understand just what your content is really about.
You’ve already learned a lot about on-site topics by delving into content and related markup. Now it’s time to get technical with information about robots.txt.
Dig deep into everything you ever needed to know about links from anchor text to redirection. Read this series of pages to understand how and when to use nofollow and whether guest blogging is actually dead. If you’re more into the link building side of things (working to improve the rankings on your site by earning links), go straight to the Beginner’s Guide to Link Building.
Congratulations! You’ve mastered the ins and outs of daily SEO and are now ready for some advanced topics. Make sure all that traffic has the easiest time possible converting with conversion rate optimization (CRO), then go micro level with local SEO or take that site global with international SEO.
The evolution of SEO
Search engine algorithms change frequently and SEO tactics evolve in response to those changes. So if someone is offering you SEO advice that doesn’t feel quite right, check in with the specific topic page.
Our web experts will install, configure, and setup your on-line e-commerce store. Including products (up to 100), photos, descriptions, options, shipping options, etc… Choose from any of the top players:
Shoppify – is a complete commerce platform that lets you start, grow, and manage a business. Create and customize an online store. Sell in multiple places, including web, mobile, social media, online marketplaces, brick-and-mortar locations, and pop-up shops. Manage products, inventory, payments, and shipping.
WooCommerce – Sell online with the fully customizable, open source eCommerce platform built for WordPress.
BigCommerce – Build a Beautiful Store with the Industry’s Best eCommerce Themes And Templates. More Built-In Tools Than Any Other Platform. Reduce Cost And Grow Your Business. AMP-enabled stores. Scalable data reporting. Seamless integration. Own Your Data.
Easy Digital Downloads – Sell Digital Products With WordPress. From eBooks, to WordPress plugins, to PDF files and more, they make selling digital products a breeze. Easy Digital Downloads is simple to use and free to download. Get started today!
PayPal – PayPal Payments Pro, Accept credit cards, PayPal Credit, and PayPal, Fully customizable with easy cart integration and APIs, Phone-based credit card payments and online invoicing. Or a FREE Donation button.
The official Google Analytics mobile app helps you monitor your business on the go. With this app, you can:
1) Check key metrics in built-in reports 2) Compare date ranges and apply segments 3) Monitor real-time data 4) Explore to build your own reports with any combination of metrics, dimensions, and segments that you care about 5) Save any reports to your dashboard so you can easily come back to them
Sign in with your Google account to use Google Analytics.
Evaluate page optimization & implement SEO
Evaluate and report on the following – Website load time (Using the following: A, B) (3-4 seconds MAX) – Plugins – Site size (optimized) – External Scripts
Provide recommendations based on the report, and implementation.
Modify one of the following for a theme: – Header – Sidebar – CSS – Background – Menu – Add google analytics code – Change layout or options not available in the themes GUI setup. We will get the requirements from you and we will handle the code, implementation, and continued maintenance. You focus on your business.