Copywriting perfection – Premise, Promise, Picture, Proof, Push

You are here: Home » Blog » SEO » Copywriting » Copywriting perfection – Premise, Promise, Picture, Proof, Push

Copywriting perfection – Premise, Promise, Picture, Proof, Push

Case Study – Crest Toothpaste

Toothpaste. How much is too little how much is too much?

In the 1950’s Crest toothpaste owned by Procter and Gamble today, wanted to increase sales by 40% on their toothpaste brand. One member suggested increasing AD expense or creating a new AD campaign.

Another suggested offering discount sales on the product to encourage a higher volume of sales.

What was the winning idea that increased sales?

Make the hole bigger.

One fellow suggested making the toothpaste opening bigger, say from, 4mm to 6mm. Thereby, increasing the volume of toothpaste used. 🙂

This was genius because a simple tooling change was all that was required to increase sales by 40%.

Remember we said sometimes it can be accomplished with the design. Well, this is a great example.

By |2019-02-08T19:15:45-04:00June 24th, 2018|Categories: Copywriting, SEO|Tags: , , , , , , |

About the Author:

I am a loving father, & husband. I am a computer enthusiast. I have used and enjoyed computers since I was young and I enjoy teaching young minds how to code, because it teaches them how to think. Today with YouTube, and social media garbage our youth are losing the ability to think on their own and solve problems. I believe this is a serious epidemic as kids today dont understand that technology is a tool. This tool is being abused, and its underlying effects are taking its toll on kids behaviour, and learning.