The Amazing Ways The Ford Motor Company Uses Artificial Intelligence And Machine Learning. Ford Motor Company, along with General Motors, Toyota and Volkswagen, may have started out as automotive manufacturers, but they now refer to themselves as
“mobility service” companies. Ford believes “freedom of movement drives human progress.”
The Amazing Ways The Ford Motor Company Uses Artificial Intelligence And Machine Learning
While it is now a global company, Ford started out more than 100 years ago in Dearborn, Michigan. The company revolutionized manufacturing by introducing the moving assembly line and made car ownership possible for everyday folks and not just the wealthy.
Today, the company focuses on technology first and uses artificial intelligence (AI) and machine learning in many ways from connected car solutions to the development of autonomous vehicles.
The Amazing Ways The Ford Motor Company Uses Artificial Intelligence And Machine Learning
AI in the Manufacturing Process & Operations
The Ford research lab has conducted research on computational intelligence for more than 20 years. About 15 years ago the company introduced an innovative misfire detection system—one of the first large-scale industrial applications of neural networks. Ford uses artificial intelligence to automate quality assurance as well; AI can detect wrinkles in car seats. In addition, neural networks help support Ford’s supply chain through inventory and resource management.
Ford also uses AI technology to understand the inventory data for used cars with an artificial intelligence platform called CarStory. Now dealerships can learn details about the condition of vehicles, owner history and see how pricing is in the marketplace. The reports from CarStory use analytics to determine what makes each previously owned car unique.
The Amazing Ways The Ford Motor Company Uses Artificial Intelligence And Machine Learning
Smart Technology for Cars on the Road
The 2019 Ford Edge model will have artificial intelligence as part of its all-wheel-drive system. By using dozens of high-tech sensors, the system can determine quicker than a human brain if all-wheel drive is needed. It’s able to shift between two- and four-wheel drive automatically. Machine learning techniques added to vehicles help provide the new features, personalization and product improvement consumers desire. Many of the AI applications interact directly with the drivers to monitor acceleration or braking, help improve fuel efficiency and the driver’s preferences for seat position, climate control, and infotainment.
In China, Ford launched SYNC infotainment system that relies on Baidu’s artificial intelligence. Ford is working very closely with Baidu to give Chinese consumers (the largest emerging auto market) what they demand in connectivity. It features an intelligent voice assistant, access to video streaming, easier info exchange between the in-vehicle system and FordPass as well as the ability to pay for services. All of Ford’s products in China will be connected by the end of 2019.
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