LG and Magna Unveil Revolutionary Autonomous Driving and Infotainment Platform at CES 2024: A Future-Ready Automotive Breakthrough. LG Electronics, in collaboration with , Magna, is set to showcase a private demonstration at CES 2024. This event will introduce their latest development: a cross-domain platform that seamlessly integrates Advanced Driver Assistance System (ADAS), Automated Driving (AD), and In-Vehicle Infotainment (IVI) technologies.
Launched in 2023, the partnership between LG and Magna is focused on enhancing in-cabin user experiences. The companies have effectively combined a cross-domain cockpit computing system into a single System on Chip (SoC). This integration offers a versatile and cost-efficient solution for Original Equipment Manufacturers (OEMs).
The unified electronic module supports various IVI systems and merges ADAS/AD domains. It’s capable of managing diverse Automotive Safety Integrity Level (ASIL) requirements while reducing the number of electronic control units and minimizing space usage.
This scalable solution aligns perfectly with the upcoming shift to Software-Defined Vehicles (SDV) and the unification of their electrical/electronic architectures. By consolidating functionalities into one module, it enables real-time data sharing across different domains.
LG’s platform, through a Human Machine Interface (HMI), offers novel experiences and more intuitive interactions for drivers and passengers using automotive displays, digital clusters, Augmented Reality-Head Up Displays (AR-HUD), and visualization software.
The first vehicles expected to adopt this technology will be the 2027 model year releases.
Eun Seok-hyun, president of LG Vehicle component Solutions Company, expressed satisfaction with the advancements in this future mobility technology. He emphasized that the collaboration between LG and Magna is set to drive the industry forward, accelerating the adoption of critical technologies that enhance driving safety and the overall on-road experience.
Moreover, it’s important to note that other major players like Blackberry, Apple, Facebook, and Samsung are making significant strides in this field. This competitive landscape might be propelling Magna to take assertive steps, similar to their breakthrough with the reverse camera monopoly, to secure a strong position in the autonomous vehicle sector.
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