Google is about to have a lot more ads on phones, time for a new search engine perhaps? Google announced a bunch of new ad types a few months back that’ll start showing up throughout its mobile products, including some that interrupt the core Google search and discovery experiences.
Google searches on mobile will soon include “gallery” ads that allow advertisers to display multiple images for users to swipe through. You’ll also begin to see ads in Google’s discover feed — the feed of news stories that you find built into many Android home screens, inside the Google app, and on Google’s mobile homepage — though they’ll only appear in select locations for now.
The new ad formats are meant to make ads a lot more noticeable. In a blog post, Google ad chief Prabhakar Raghavan says that, in tests, gallery ads resulted in “up to 25 percent more interactions” than traditional search ads.
Gallery ads will only be launching on mobile, not the desktop. Discover ads will appear in Google’s mobile app, as well as on the discover feed on Android phones. Google tells us those ads won’t appear in the discover feed that’s built into the google.com mobile homepage.
Google has been testing gallery ads in search since earlier this year, and it’s toyed with other image-focused ad formats in the past. But now Google says gallery ads will become widely available “later this year,” making them a lot more prominent.
More and more visuals have been making their way onto Google’s mobile search page in recent years. A search for a movie, for instance, will already pull up images of its poster and leading actors, as well as the photos used in top articles about the film. That’s in addition to quite a few other breakout pieces of information, like showtimes, review snippets, and video clips.
Amid all that extra information, adding visuals to ads makes a lot of sense from Google’s perspective. They’ll draw more attention to advertisers’ content, and since Google is paid per click, they could be particularly valuable.
The discover feed — a personalized feed of recommended news stories that Google displays on mobile — will also be getting ads for the first time. They’ll appear just like any other story, with an image on top, a headline, and a subject field with more information. But they’ll have a small badge that says “ad” to let users know it’s sponsored.
Those ads will extend to YouTube as well, where they’ll slot in alongside recommended videos. Discover ads will also roll out later this year.
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Google Search and Google News Replacements:
To avoid Google Advertisements on mobile, here is a list of some other search engines to use instead of Google Search:
Microsoft’s Bing – Bing is Microsoft’s answer to Google and it was launched in 2009. Bing is the default search engine in Microsoft’s web browser. At Bing, they are always striving to make it a better search engine but it’s got a long way to go to give Google competition. Microsoft’s search engine provides different services including image, web and video search along with maps. Bing introduced Places (Google’s equivalent is Google My Business), this is a great platform for business to submit their details to optimise their search results.
DuckDuckGo – DuckDuckGo is a popular search engine known for protecting the privacy of the users. Unlike Ask.com they are quite open about who they use to generate search results; they’ve partnered with Yahoo, Bing and Yummly. It was founded back in 2008 by Gabriel Weinberg in California and its revenue come from Yahoo-Bing search alliance network and Affiliates.
Yahoo – Yahoo & Bing compete more with each other than with Google. A recent report on netmarketshare.com tells us that Yahoo have a market share of 7.68 percent. Although a leader as a free email provider, this is declining significantly though with their recent acknowledgement that User Details & Passwords where hacked last year.
Baidu – Baidu is the most used search engine in China and was founded in Jan, 2000 by Chinese Entrepreneur, Eric Xu. This web search is made to deliver results for website, audio files and images. It provides some other services including maps, news, cloud storage and much more.
AOL – Aol.com is also among the top search engines. These are the guys that used to send out Floppy Disks then CD’s which you’d load onto your PC to install their browser and modem software. Once the pre-eminent player they now have a market share of 0.59 percent. Verizon Communication bought AOL for $4.4 billion. It was started back in 1983 as Control Video Corporation. It was named America Online in 1991 and in 2009 as AOL Inc. AOL is a global mass media company which is based in New York. The company also provides advertising services as AOL Advertising, AOL mail and AOL Platform.
Ask.com – Founded in 1995, Ask.com, previously known as Ask Jeeves. Their key concept was to have search results based on a simple question + answer web format. It is a question & answer community where you can get the answers for your question and it integrates a large amount of archive data to answer your question. Because of this dependency on archived and active user contributions the results will not be as current as those you get in Google, Bing and Yahoo. They’ve tried to counter where their resources don’t have the answer they take help from a third-party search engine. Interestingly they don’t name who this is.
Excite – Excite is not widely known but is one that still gets into the top 10. Excite is an online service portal that provides internet services like email, search engine, news, instant messaging and weather updates. This also provides us with the latest trends, topics and search for phrases such as: What can President Trump actually do?
Wolfram Alpha – Wolfram Alpha is a computational knowledge search engine which does not give list of documents or web pages as search results. Results are based on facts & data about that query. Their mission statement is to make all systematic knowledge computable and broadly accessible. Launched in 2009, they now have a Pro solution designed with pricing for Students and Educators. Much as it’s targeted, it’s an awesome tool for the right market.
Yandex – Launched in 1997, Yandex is most used search engine in Russia. Yandex also has a great presence in Ukraine, Kazakhstan, Belarus and Turkey. It provides services like Yandex Maps, Yandex Music, online translator, Yandex Money and many other services.
Lycos – Lycos has a good reputation in search engine industry. Its key areas served are email, web hosting, social networking, and entertainment websites.
If you are not tech savvy and would like to continue using Google services while circumventing advertisements on any device or platform then, contact us for free remote support.