Using Keywords Effectively in Posts and Titles

Keywords are the lifeblood of SEO. Travel bloggers want to use keywords that are important to their blog and industry such as travel, flights, and low fares. Depending on the focus of the blog, they might want to include names of locations and tourist attractions, such as Piccadilly Circus or Times Square, as well. Likewise, science bloggers want to use words such as Newton, chemical, phosphorus, or Hodgkin’s Disease in their content and post titles. Using keywords that are relevant to the content is encouraged.

It will not guarantee high rankings for those terms because the SEO market is highly competitive, but it is a move in the right direction. It is not recommended that you avoid “stuffing” keywords in an attempt to get highly ranked. Keyword stuffing is a black-hat (or unethical) approach to SEO, where a blogger tries to get a ranking based on high-conversion terms that are unrelated to the topics described in the content. While the technical term is keyword stuffing, most agree, including the search engines, that such practice is also spamming. If search engines realize you’re doing this, they’ll likely penalize your site.

Effective keyword usage is a behavioural habit, not a software habit. WordPress cannot force you to use effective titles or use great keywords in your post content. It cannot force you to categorize or use tags that describe your content. All it can do is provide the tools needed to do these things. And it does. For example, on the WordPress Add New Post screen, you can choose previously used categories in an effort to keep relevant posts in the same vertical silo. Likewise, you can do the same thing with tags. With tags, WordPress provides auto-completion of tags as you are typing.